THE CONTEXT

Soma Analytics is a startup created by 3 students who combined their skills (Computer Science, Psychology and Business) to help people suffering from depression and burnout. Kelaa is the name of their app. I was the Lead Designer for the startup for 2 years until Oct 2018.

When I first started, I performed an experience evaluation of their service and conducted initial user interviews to better understand the product and narrow down what could be improved.

The findings:

• An app originally built for small testing groups

• Unclear interface structure

• Bland visuals

• Confusing use of colour

• Overall lack of immersion

“I don’t know where I am and where I’m going.”

A user

The Task

Based on the findings, I listed and presented my goals to the team:

• Redesign the landing page and the surrounding structure

• Create more engaging visuals

• Design an immersive and easy to navigate experience

• Take it from test app to live app

Back to the Essentials

THE MODEL OF STRESS

According to the Lead Psychologist, the first core idea behind Kelaa is that ‘stress is an imbalance between demands and resources.’

Kelaa’s mission is therefore to provide people with the tools to rebalance their life.

THE MODEL OF MENTAL RESILIENCE

This is the second model upon which Kelaa is based.

When someone experiences stress, there are different stages. To be useful and relevant, Kelaa must help people at any stage.

Analogies

Analogies will help structure the new Kelaa interface. I picked 2 analogies: The book structure and the step by step approach of a good navigation tool.

Sketching Out Interface Ideas

Here are workshops’ outcomes with the team which I facilitated to help define the new Kelaa interface structure

The Proposed Landing Page

A navigation tool enables you to:

1. See your current position

2. See your destination

3. See the steps towards it

4. Mark your favourite sessions along the way

5. During a stressful moment, pause at anytime to find your emergency toolbox

A book has:

1. A table of contents

2. Chapters

3. A conclusion

Contextualising the landing page

The New Landing Page